Keynote speaker and LinkedIn corporate trainer
I train businesses to build a pipeline through LinkedIn.
Your buyers are already on LinkedIn. What you are missing is a way to reach them, hold their attention, and turn that into a signed client.
I spent eighteen years growing businesses for global companies before I started training teams, so I know the room I am standing in. Nothing I teach needs a marketing budget or a personality transplant.
These are places I have worked inside, taught at, or stood up and spoken to.
- BHP
- PwC
- ING
- Yara
- Curtin University
- Edith Cowan University
- Rotary
You are excellent at what you do, but nobody can find you when they are looking online for you.
Someone hears your name in a meeting and searches for you before they call. But it doesn't show up clearly what you are doing, and it doesn't build your authority. So they just go with someone else.
You've tried posting more, but that hasn't worked. You've asked your team to engage with the post, but it still reaches the same few hundred faces, and no new people.
The real problem is that most businesses only focus on one part of this.
I know, because that is what I did too in the beginning.
I started this business from scratch in 2023, the year my son's father was diagnosed with cancer. I had a son who needed me and a business with no safety net under it. There was no plan B, so I had to work out what actually brings clients in.
What I found is that the old hacks are finished. Posting more, chasing likes, getting your team to share the company update. LinkedIn rewards relevance now, not volume.
Signing clients takes five stages. I call it REACH.
Reposition
Your buyer lands on the profile and immediately thinks this one is for me.
Educate
You post content that earns trust rather than likes.
Amplify
You get in front of buyers where they already are, without pitching at them.
Converse
You turn a comment, a follow or a DM into a booked call.
Handshake
The decision gets made on the call, without the awkward money moment.
Let's explore how we can get LinkedIn working for you too.
We start by sitting down and working out where you actually are and what you actually need. Everything after that is built around your industry, your team and your real pipeline, rather than somebody else's case study.
All three run on the same framework, REACH, so wherever you start you are working inside the same system.
Keynotes
Conferences, offsites and leadership days
The talk that changes how LinkedIn works for your business, so your people get found, build credibility, and have buyers arrive already wanting to work with them.
See the keynotesCorporate training
Workshops for sales, marketing and leadership
Interactive, so your team leaves having done the work rather than having watched it. Profiles rewritten, posts drafted, outreach sent.
See the trainingCohort
Fully Booked on LinkedIn
A weekly journey through the whole REACH system, so you finish with a pipeline you built yourself and know how to keep.
See what is insideHere is what it is like to work with me.
These are unedited, straight from LinkedIn and Google.
“A few smart tweaks and a much clearer strategy are already bringing consistent organic growth in connections and followers daily. More importantly, I finally feel like I understand LinkedIn and how to use it properly.”
Xavier Crow, keynote speaker and mentalist, Command The Room
“Kanika recently delivered a fantastic workshop for my students on building a personal brand through LinkedIn. Her advice was practical, engaging, and grounded in real-world experience.”
Wesley Lim, Marketing Lecturer, Curtin University
“I highly recommend Kanika to any organisation, university, or professional group seeking an expert speaker on LinkedIn, personal branding, and career development.”
Hina Fatima PhD, Lecturer, Edith Cowan University
Kanika Vasudeva
I am a business person, geeky enough to make LinkedIn work.
I trained as an engineer, did an MBA with a scholarship at IESE Business School with an exchange at Darden Business School, and spent eighteen years running things inside big companies like BHP, PwC, ING and Yara.
I focus on where businesses lose the deal and where the pipeline stops being built. That is why what I teach lands, because I am looking at what will move the dial for your business.
These days I speak, train teams in house, guest lecture at Edith Cowan and Curtin, and host the Business Expansion Tips podcast. I am based in Perth and I work with organisations worldwide.
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What is working on LinkedIn right now, what needs retiring, and how to position yourself so more of the right buyers come to you.
How to show real proof of your work, in a way that still sounds like you.
How to build trust with people who have never met you, so they arrive already warm.
How to turn that interest into a client, in a conversation that feels easy on both sides.
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Let's talk LinkedIn.
If you're unclear about where to get started, let's just have a chat.
Tell me what you're working on with LinkedIn and where you want to get to, and in thirty minutes I'll tell you the fastest way to get there.